Fastest-Growing Health & Wellness Companies in 2025: Who’s Leading and How to Evaluate Them

Direct Answer: What is the fastest growing health and wellness company?

There is no single universally recognized “fastest-growing” health and wellness company because rankings vary by methodology (revenue growth, headcount growth, private vs. public coverage, and sector scope). However, recent league tables and industry roundups identify several leaders for 2025 across healthcare and wellness segments, including Hims & Hers Health, LifeMD, DocGo, and others highlighted in growth lists and sector trackers [1] . Company growth within direct-selling wellness also shows momentum among brands like Nature’s Sunshine and Medifast, though rankings differ by source and metric [2] .

How “fastest-growing” is defined-and why it matters

“Fastest-growing” typically refers to absolute or compound growth over a defined period (often 3-4 years) measured by revenue, sometimes paired with headcount growth. Some lists focus on public companies; others include venture-backed private companies. This distinction matters because telehealth, mobile care, and direct-to-consumer wellness platforms can scale revenue quickly, but profitability, retention, and compliance may vary. Industry list-makers and analysts emphasize that growth rates should be weighed against quality of care, clinical outcomes, and sustainability indicators [1] .

Leaders frequently cited in 2025 growth discussions

Hims & Hers Health (telehealth-to-wellness platform): Reported rapid revenue expansion, surpassing hundreds of millions in annual sales while expanding diagnostics and AI-enabled treatment-matching through acquisitions, signaling continued scale in direct-to-consumer care [1] .

LifeMD (virtual care expansion): Grew multi-year revenues while adding teletherapy, psychiatry, and medication-management, reflecting strong demand for integrated virtual and behavioral health services [1] .

DocGo (mobile health services): Expanded capabilities through acquisitions to provide in-home phlebotomy and lab collection for vulnerable and homebound populations, illustrating growth in care-delivery logistics and last-mile health [1] .

Direct selling wellness momentum : In the direct-sales/MLM segment of wellness, companies like Nature’s Sunshine and Medifast reported recent revenue growth figures; however, these should be evaluated separately from healthcare delivery platforms due to different go-to-market models and regulatory frameworks [2] .

Why no single answer fits every use case

Rankings differ across sources that sample distinct sub-sectors: direct-to-consumer telehealth, employer wellness, mobile care, and direct-selling wellness. Some datasets emphasize relative revenue growth over a fixed multi-year window; others capture recent quarterly momentum. As a result, different lists produce different “fastest-growing” winners, and the most appropriate answer depends on whether you prioritize clinical care delivery, consumer wellness, employer benefits, or direct sales [1] [2] .

How to evaluate the fastest-growing company for your needs

1) Clarify the segment : Decide if you mean healthcare delivery (e.g., telehealth, mobile care), employer wellness platforms, or consumer wellness products. Growth leaders differ by category [1] .

2) Verify growth metrics : Look for multi-year revenue growth, not just a single quarter. Confirm whether figures are GAAP revenue, whether they include acquisitions, and if headcount and member/patient growth corroborate revenue scale. Sector overviews and list methodologies can help validate claims [1] .

3) Check sustainability and quality : For care delivery, examine care access improvements, outcomes, or efficiency gains. Mobile and virtual care providers sometimes cite operational precision and cost-of-care impacts when scaling services [1] .

4) Scrutinize business model risks : Direct-sales wellness companies operate under different consumer-protection and income-claim guidelines than clinical providers. Consider chargeback risk, inventory policies, distributor churn, and regulatory history when evaluating growth [2] .

Actionable steps to find and vet leaders in your category

Step 1: Define your outcome . If you are a consumer seeking accessible care, you might prefer telehealth leaders. Employers may prioritize integrated wellness platforms with strong engagement, while investors may focus on diversified revenue and defensible unit economics. Start by listing your top two outcomes (e.g., faster access to primary care, better behavioral health support).

Step 2: Identify a short list . Use sector roundups and growth reports to surface candidates. For telehealth/mobile care, shortlist companies repeatedly cited in recent growth analyses and acquisition announcements that expand capabilities or geographies [1] . For direct-selling wellness, shortlist brands with recent positive revenue reports and transparent policies on returns and earnings disclosures [2] .

Step 3: Examine service access . If you need nationwide reach or in-home services, confirm provider networks and logistics capacity. Mobile care expansion into in-home phlebotomy and lab collection is one example of scaling practical access for homebound patients [1] .

Step 4: Check outcomes and engagement . For wellness programs, request client case studies and engagement metrics (participation rates, retention). For telehealth and mobile providers, ask about appointment wait times, follow-up rates, and care continuity. Growth alone does not prove improved outcomes.

Step 5: Review compliance posture . Ensure HIPAA-aligned practices for clinical platforms and adherence to consumer-protection and advertising rules for wellness and direct-selling models. Request documentation on privacy, security, and quality management systems.

Step 6: Compare economics . If you are an employer buyer, evaluate total cost of care impact claims and request methodology details. If you are a consumer, compare subscription vs. per-visit pricing, medication costs, and availability of at-home testing where applicable. Some platforms are integrating biomarker testing to power more personalized care-verify logistics, lab partners, and turnaround before enrolling [1] .

Accessing services from fast-growing companies

Telehealth and direct-to-consumer platforms : You can typically create an account, complete an intake questionnaire, and schedule virtual visits. Many platforms may offer at-home lab testing or medication delivery. Before signing up, review the company’s official site for covered conditions, states of operation, and cancellation policies. Where companies have recently acquired diagnostics capabilities or expanded logistics, confirm these services are available in your location and whether insurance is accepted [1] .

Mobile care services : If you or a family member needs in-home services (e.g., phlebotomy), you can contact providers’ member services or request a referral through your primary care clinic. Ask about appointment availability, eligibility (Medicaid, Medicare, commercial), and any co-pay or service fee. Providers that expanded through acquisitions may have phased rollouts-verify your ZIP code eligibility before booking [1] .

Employer wellness solutions : HR teams can request demos and proposals from top wellness vendors. When evaluating options, consider on-site care versus virtual-first programs and whether vendors partner with local networks. Independent roundups of employer-focused wellness providers can help teams frame RFP criteria and compare feature sets; use them as a starting point and then conduct direct due diligence with vendors’ sales and clinical teams [4] .

Alternative pathways if you’re unsure which company to choose

For consumers : Consider contacting your health insurer’s member services to request in-network virtual care and wellness benefits. You can also ask your primary care provider for referrals to vetted telehealth or mobile services available in your region. When in doubt, search the official websites of your health plan or employer benefits portal for “virtual care,” “behavioral health,” or “wellness program.”

For employers : Assemble an internal working group with HR, benefits, analytics, and clinical advisors. Draft outcome goals, issue an RFI to 5-7 vendors, and request references from similar employers. Pilot in 1-2 locations and track baseline metrics before full rollout.

For investors and partners : Build a scorecard that weights multi-year revenue growth, gross margin trends, customer concentration, regulatory exposure, and clinical quality indicators. Supplement third-party lists with direct management interviews and cohort analyses of retention and unit economics.

Common challenges-and how to mitigate them

Challenge: Conflicting rankings . Mitigation: Compare at least two independent sources and reconcile their scope and time frames. Cross-check company press releases with independent analyses when available [1] [2] .

Challenge: Rapid growth vs. quality . Mitigation: Request clinical and engagement outcomes, audit privacy and safety practices, and require SLAs for access and support. For employers, tie fees to performance where feasible.

Challenge: Geographic availability . Mitigation: Confirm service coverage at the state or ZIP code level, especially for mobile and at-home services. Expansion announcements may precede operational availability; verify current status before relying on services [1] .

Key takeaways

There is no single definitive “fastest-growing” health and wellness company across the entire sector. Instead, several organizations stand out depending on whether you prioritize consumer telehealth, mobile care, employer wellness, or direct-selling products. Use multi-source verification, align choices to your goals, and validate access, outcomes, and compliance before committing [1] [2] [4] .